Privacy Policy
Last updated: April 1, 2025
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://forplayacademy.com (the “Site”).
For Play Academy is part of FOR PLAY VENTURES LTD, registered at 3rd Floor, 11-15 Borough High Street, London, SE1 9SE.
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or services you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
“Cookies” are data files placed on your device or computer that often include an anonymous unique identifier.
“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you purchase or attempt to purchase a service (such as a coaching session or course) through the Site, we collect certain information from you, including your name, billing address, email address, phone number, and payment information. We refer to this information as “Order Information.”
If you book a coaching session or sign up for a waitlist, we may also ask you to provide additional personal information relevant to your coaching goals, such as your relationship status, areas of focus, and prior experience with coaching. This information is always optional and confidential.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
How Do We Use Your Personal Information?
We use the Order Information that we collect generally to fulfil any bookings or purchases placed through the Site (including processing your payment information, arranging access to your session or course, and providing confirmations). Additionally, we use this Order Information to:
Communicate with you
Screen our orders for potential risk or fraud
Provide support, reminders, and relevant resources related to your coaching experience
Send occasional marketing emails (only if you opt in)
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site.
Sharing Your Personal Information
We do not sell your personal information.
We may share your Personal Information with third parties to help us use your Personal Information as described above. For example:
We use Framer to power our ecommerce platform (where applicable).
We use Stripe or other third-party payment processors to handle payments.
We use scheduling tools (e.g. Calendly) and email marketing platforms (e.g. Mailchimp and Brevo) to manage communications and bookings.
We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of targeted advertising by:
Instagram: https://help.instagram.com/196883487377501
You can also opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/
Your Rights
If you are a UK or European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us at hello@forplayacademy.com.
Additionally, if you are a UK or European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example, if you book a coaching session through the Site), or otherwise to pursue our legitimate business interests.
Data Retention
When you place an order or book a session through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Contact Us
For more information about our privacy practices, or if you have questions, please contact us by email at hello@forplay.co.uk or by mail using the details below:
FOR PLAY VENTURES LTD
3rd Floor
11-15 Borough High Street
London
SE1 9SE
United Kingdom
